The Diavel was Ducati's highest growing product in September sales. The Diavel was Ducati's highest growing product in September sales. Photo Courtesy Ducati North America

Continued sales growth for Ducati NA

Written by  on Wednesday, 24 October 2012 13:22

CUPERTINO, Calif. – Ducati North America reported a 24 percent retail sales increase in Q3 compared to the same period in 2011, earning the company its ninth-straight quarter of retail sales growth. The month of September was especially positive with a 40 percent increase versus 2011.     

“We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand’s history,” said Cristiano Silei, CEO of Ducati North America. “With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models.” 

Ducati credits its growth to the strong customer demand of several new products, including the brand’s newly released Superbike, the 1199 Panigale. Ducati’s flagship motorcycle, characterized by its revolutionary design, state of the art technology and extraordinary performance, has achieved unprecedented sales records across North America.

Significant growth is also attributed to the innovative Diavel, which recently received the prestigious Cycle World Magazine “10 Best” award in the cruiser category for the second year in a row. The Diavel is gaining a tremendous following: in the month of September it was the company’s highest growing product with a 66 percent increase compared to the same period in 2011. 

For more information about Ducati North America and Ducati’s line of performance motorcycles, please visit the new www.ducatiusa.com or your local Ducati dealer.

--From Ducati North America

Read 2589 times
Published in News

John Hopkins

/ This email address is being protected from spambots. You need JavaScript enabled to view it.

back to top