INTERMOT Cologne saw a four per cent rise in attendance over the previous event. INTERMOT Cologne saw a four per cent rise in attendance over the previous event. Courtesy Koelnmesse

Numbers up for INTERMOT

Written by  on Wednesday, 10 October 2012 10:21

INTERMOT Cologne was a great success across the board and attracted a record number of visitors — more than 203,000. For five days, from Oct. 3-7, the motorized two-wheeler sector presented an impressive number of world premieres and thrilled motorbike and scooter fans from all over Europe.

“This fantastic performance has underscored and expanded INTERMOT Cologne’s position as the most important sector platform in Europe,” said Gerald Böse, Chief Executive Officer of Koelnmesse.

Reiner Brendicke, General Manager of the German Motorcycle Industry Association (IVM), also says the trade fair was a huge success: “INTERMOT Cologne made a tremendous impression on our member companies, not least due to the excellent, promising discussions they were able to conduct with specialist dealers from all over the world.

“Germany, the most important market in western and northern Europe, is growing in a way that’s generating momentum for the sector and thus for business as well. The fact that more younger people came to INTERMOT Cologne this year than ever before will definitely keep this momentum going, and the reason they came has to do with our increased efforts over the last few years.”

INTERMOT Cologne 2012 had a record number of over 203,000 visitors from 117 countries — an increase of four per cent compared to the previous event. The number of visitors from the general public rose as well, by more than four per cent.

More international specialist dealers also came to Cologne to get an up-close look at the new models and technologies. At around 27 per cent, the share of trade visitors among all attendees was higher than ever, and the roughly 43 per cent share of trade visitors from abroad also set a new record. Also significant was the fact that the international visitors came from more countries than was the case at the previous event: the number of countries represented increased by nearly eight per cent.

Even more people visited the INTERMOT e-motion product area for electrically powered two-wheel vehicles in Hall 5.2 than during the previous event. The exhibitors seemed almost overwhelmed by the huge number of visitors — in terms of both their quantity and quality. Many consumers now view e-scooters (a complete overview of the e-scooter market was on display at the fair), pedelecs and e-bikes as attractive alternatives for urban mobility. The huge interest shown in the vehicles presented was also reflected in the high number of test rides taken on the special e-vehicle course.

--From INTERMOT Cologne

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John Hopkins

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