According to Motovan, “the [BLACK RIDER] sponsorship program is a never seen before initiative by a distributor and will give the chance of a lifetime to young amateur riders and upcoming pros to have the opportunity to live the ‘factory rider lifestyle’ from an early age.”
“We were looking at a new way to showcase the multiple great brands we carry at Motovan, and at the same time, to increase our support to the athletes in a way that is unique,” said David Bond, Motovan’s Marketing Project Leader.
This program will give a fair chance to all to ‘live the dream’ and have a shot at a season where they have to concentrate only on their performances on the track, while being a brand ambassador off the track, embracing the products they represent.
The BLACK RIDERS (aka BLK RDR) will have their own custom-made gear in motocross, flat track, CSBK road racing, UTV, and drag racing to reflect the new logo of the team and the partners who, along with Motovan, enthusiastically support this unique initiative.
The task of the MX gear has been trusted to a partnership with California-based Canvas MX, who Motovan feels is ideal for the needs of this program and their quality custom gear business.
“All of us here at Canvas MX are very excited about the coming projects with Motovan. Our goal with Canvas MX is to give companies an alternative route to optimize their branding and marketing by giving people the option to create their own gear and ‘brand themselves.’ We are very thankful that Motovan has recognized the push we are trying to make in the industry and we can’t wait for others to also see the value in self-branding gear.”
- Michael Leib & Chuck Carothers, Canvas MX
The graphics kits will be designed and produced for all BLACK RIDERS by Montreal-based KUTVEK.
“It’s a natural association with MOTOVAN, as over the years both companies have been supporting the pro and amateur athletes, often together. Also, we at Kutvek have similar values of design and great efficiency and it was a great project to support.”
- Marc-Antoine Généreux, KUTVEK
This program not only addresses top-level performers, but also rewards positive attitude off and on the track with BLACK RIDERS, who are influencers in their communities and bring a lot to the racing industry or their communities. “It goes without saying that many have these qualities, but we had to make a hard choice in the roster of athletes Motovan had already and the ones that applied to the program. That being said, it doesn’t mean that if someone wasn’t chosen to be a BLACK RIDER this year, that he or she will not be in the near future,” explains Bond.
The first edition of BLK RDRs will be issued contracts of 2 years, in order to launch the program, with the intention of expanding the program going forward. The list of athletes for the first edition of BLK RDR is as follows:
BLACK RIDER SERIES
JORDAN SZOKE CSBK
STACEY NESBITT CSBK, WORLD JUNIOR EUROCUP
MIKE DASILVA CMRC NATIONAL MX , CHALLENGE QC
JEAN-CHRISTOPHE BUJOLD CMRC NATIONAL MX , CHALLENGE QC
EVE BRODEUR CMRC WMX NATIONALS + AMA WMX
JARETT MAY VIHSS, BCORCS, CXCC, RED BULL R&L
JOHN STEVENSON VIHSS, BCORCS, CXCC, RED BULL R&L
FRASER STEWART VIHSS, BCORCS, CXCC
STEPHANE CRETE HARLEY DRAG SERIES
SIMON TAILLEFER CMRC , Challenge QC, FMSQ
FREDE FOREST WMX Challenge QC, FMSQ, CMRC MX
IZAAK / ELIOTT ADAM CMRC, CHALLENGE QC
PY DENEAULT GNCC ATV / FMSQ ATV
DAVID MONGRAIN CSBK, ASM, CHALLENGE QC
SAMUEL LAVOIE CMRC NATIONAL MX / CHALLENGE QC
DON TAYLOR AMA PRO, FLAT TRACK CANADA
LUCAS RHEAUME AMO, MMRS, CHALLENGE QC
JASON BENNY CHALLENGE QC, CMRC NATIONALS , AMO
DAVIN GROSE AMO / MMRS / CMRC
MITCHELL BRADBURY MCQ MX, CMRC NATIONALS
JAKE MICHAUD FMSQ, CMRC NATIONALS MX
“We truly believe that the customers and riders of this industry are not only top performers, but people who truly enjoy the sport, so we wanted to give them an opportunity to also live the dream,” said a press release from Motovan. “We will be definitely monitoring social media and the tracks at each Provincial and National event to find the next BLK RDR for the years to come. The easiest way to become part of this exclusive team is for you to show great value as a brand ambassador and give us no choice but to notice you.
“Do you have what it takes?”
For more info, visit www.motovan.com.