@WorldSBK • @motul • Details of the agreement between Dorna Group and Motul were revealed at Magny-Cours last Friday during the penultimate round of the 2015 WorldSBK season. Representatives Romain Grabowski of Motul and Marc Saurina of Dorna formally announced to the gathered media and fans the new-look, long-term partnership which will see the Championship invigorated from the start of next year.
Motul, the French company producing high-performance motor oils and industrial lubricants, has a long history in motorsports. It is a key partner for both the FIM and Dorna Group and will make its debut in WorldSBK in 2016, as Title Sponsor of the Championship.
Starting from the forthcoming new season, the series will feature a dedicated combined championship logo in all of its adaptations, as well as a brand-new Motul-SBK product range. This will be launched during the first quarter of next season and is aimed at customers who expect the very best.
In the meantime, racing oils and lubricants will be available for the teams competing in WorldSBK, putting a perfect combination of racing knowledge and skills at the end users’ disposal.
Motul has embraced the essence of the SBK Experience and it is now going to offer its guests the closest motorcycle racing experience ever with proximity and accessibility being the key words.
Motul products will be on display within the Paddock for all the Superbike fans attending the races, making this a full partnership which involves fans, teams and Motul guests.
Romain Grabowski, Motul Motorsport Manager said: “We are really delighted to add WorldSBK to the list of motorcycling disciplines we support on a worldwide basis. As with the FIM EWC, WorldSBK teams will be able to use the Motul Factory Line range which is dedicated to racing and which benefits from knowledge gained from the major manufacturers’ use of experimental products in MotoGP. This 360° partnership includes the launch of a WorldSBK by Motul product which will be destined for fans of the championship, and we’ve also got a brand-new ‘Motul SBK Experience’ concept which from 2016 will allow us to offer our customers a unique experience at each of the season’s races. We can’t wait for this 2016 campaign to begin!”.
Marc Saurina, WSBK Commercial and Marketing Director says: “It is a great pleasure for us to see such an important brand in the history of motorsports joining with WorldSBK’s core values. Motul is the perfect partner with whom to develop our concept of brand experience, having a close proximity to the very DNA of production-based motorcycling.”