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Riders Choice expands booth at SUPERSHOW, Jan 8-10, 2016

@RidersChoiceCA • @MC_SuperShowTO •#Motorcycle Supershow • Toronto, Ontario (January 4, 2016): Riders Choice announces its participation and expansion at the 40th annual North American International Motorcycle SUPERSHOW, taking place at the International Centre, January 8-10, 2016.

Monday, 04 January 2016 18:59 Published in News

Dainese Custom Works program returns to Mississauga's Riders Choice

The popular Dainese Made-To-Measure program is returning to Riders Choice on October 7-8, the company's only stop on its 10-stop North American tour. The Made-to-Measure program gives the public the opportunity to be measured up by tailors right from the Dainese factory in Italy, and have their product the same folks that outfit the likes of Valentino Rossi.

Customers can be fitted for a Dainese leather race suit, jacket or pants and choose amongst several styles, colours and graphic options. Prices vary depending on what product and level of customization you choose, from customized off-the-rack suits to full customization of colours, logos, graphics and fitting.

Interested riders should call Riders Choice at 905-896-7433 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. Fittings take approximately one hour per person.

From the Dainese Custom Works website:

"Dainese has made custom suits for World Champions like Kenny Roberts Sr., Giacomo Agostini, Eddie Lawson, John Kocinski, Kevin Schwantz, Scott Russell, Max Biaggi, Marco Simoncelli, Nicky Hayden, and of course nine-time World Champion Valentino Rossi.

"Clearly, after working with racers such as these for over 40 years, we know how to make custom leather garments. Our Custom Works suits are comprised of many different pieces just like Valentino Rossi’s. The ‘custom’ part comes from years of experience and knowing how to interpret the 26 measurements (one being weight) taken by our tailors and then ‘stretching’ (morphing) each panel of a standard sized garment into a panel that will allow the custom garment to fit together as a unit specifically tailored for each measured rider. All of this is done in our factory in Molvena, a small village in Northern Italy in an area that is known for fine leather and excellent seamstresses coming from generations of leatherworkers. But the process begins with the client and taking the measurements that Dainese has determined to be the most critical. And only trained Dainese specialists, with years of experience, can take these measurements. Once the measurements are reviewed and approved in Molvena, the process of determining which standard suit to begin with and how best to morph that suit begins. And then the final patterns shapes are sent to the computerized leather cutting machines.

"The design work is done with the client during the event, and then finalized in Molvena, Italy via emails before being put into production."

Full details about the Dainese Custom Works/Made-to-Measure program can be found at


Friday, 02 October 2015 10:40 Published in Industry News

Dainese Fitnet program returns to Riders Choice in October - book now!

From October 3-21, Dainese will bring its made-to-measure Fitnet program back to North America. The renowned motorcycle safety apparel and equipment manufacturer has two Canadian stops scheduled on its nine-event tour, including a return visit to Riders Choice in Mississauga, ON on October 7 & 8.

Tuesday, 02 September 2014 11:39 Published in Industry News

Dainese’s Made to Measure Event comes to Riders Choice in Mississauga

Starting in October, Dainese will offer six custom measure events in North America, also known as Fitnet. Specialty tailors from Italy will be at participating locations to measure customers for custom suits, jackets or pants.

Starting on October 5th in New York, Dainese will offer six separate events spanning across North America ending in San Francisco on October 18th. Of note for Ontarians is that the event will come to Riders Choice in Mississauga, ON on October 10-11.

Thursday, 03 October 2013 14:27 Published in Industry News