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LEGO GROUP INTRODUCES LEGO® CREATOR EXPERT HARLEY-DAVIDSON® FAT BOY®

(Vaughan, ON) July 9, 2019 – Today, The LEGO Group revealed its latest LEGO® Creator Expert model – a Harley-Davidson® Fat Boy® that will cruise into LEGO Stores globally on August 1, 2019.

Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements created to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces of LEGO, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes.

The finished model measures over 7 inches (20 cm) high, 7 inches (18 cm) wide and 12 inches (33 cm) long and features several moveable parts for owners to engage. Spin the rear tire to see the Milwaukee-Eight® engine with moving pistons and dual exhaust pipes, spring to life. Turn the handlebar, move the gear shift and brake levers, and flip down the motorcycle’s kickstand for easy parking. Finished with an authentic dark red and black colour scheme with Harley-Davidson logos on each side reflective of the 2019 Fat Boy motorcycle’s Wicked Red paint scheme, it is a perfect display centerpiece for any home, office, or anywhere to channel the inspiration to ride.

“Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting,” said Mike Psiaki, Design Master at LEGO Group. “The model truly captures the iconic design, advanced engineering and attention to detail of this iconic motorcycle, offering an immersive building experience and a unique collector’s item for Harley-Davidson enthusiasts and LEGO fans of all ages.”

“It’s been exceptionally exciting for Harley-Davidson to collaborate with the LEGO Group - another brand that champions creativity and expression,” said Heather Malenshek, Chief Marketing Officer at Harley-Davidson. “Not only do we want customers to be inspired by the end result, we want them to enjoy the building process.”

“The authenticity of Harley-Davidson design comes by sweating the details from start to finish.” said Brad Richards, Vice President of Styling & Design, Harley-Davidson. “We looked at every nut and bolt on the bike, all the finishes, and every small detail. Working with the LEGO team on this project allowed us to bring that same attention to detail to a collaborative product, and to celebrate a brand that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself.”

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver-coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson Fat Boy and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at select LEGO stores and Harley-Davidson events for fans to see.

The LEGO Creator Expert Harley-Davidson Fat Boy model is available directly from LEGO Stores and shop.LEGO.com exclusively for LEGO VIP members beginning July 17, 2019, with general public availability beginning August 1, 2019.

Tuesday, 09 July 2019 16:27 Published in Industry News


Harley-Davidson Showcases Two Groundbreaking Lightweight Electric Concepts At X Games Aspen 2019

Aspen (January 28, 2019) – Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, introduced two new electric concepts showcasing the excitement and style of the future at X Games Aspen 2019.

Following the recently revealed LivewireTM motorcycle, these two concepts look towards a new electrified chapter of Harley-Davidson’s story that will continue with innovative approaches to transportation and technology, wrapped in evocative styling and design.

The upcoming electric portfolio will feature a spectrum of models and price points from a few thousand dollars to Harley-Davidson’s halo electric motorcycle, the LiveWireTM at $37,250 CAD MSRP.

All-new Riding Experiences with Iconic Harley-Davidson Power
As part of the push towards a different future, these concepts explore the potential of urban mobility and two-wheeled adoption. Both concepts bring Harley-Davidson’s expertise in expressive two-wheeled experiences and push boundaries in design and technology.
Attracting New Riders: The goal for these concepts is to not require a motorcycle license to operate and feature twist and go operation; lowering the learning curve and expanding the opportunity to riders and aspiring riders everywhere in the process.
The Riding Experience: With an intended lightweight target for each concept, agility and maneuverability are at the core of their riding experience and ease of use. Combined with electric powertrains that provide instant acceleration, the goal is to offer a thrilling riding experience that adds emotive moments to your daily life.
Battery design is intended to be removable and enable single-hand-carry back to an apartment or office space to charge using a charging dock that plugs into any standard household power outlet.
Individuality in an Urban Mobility Future: The design language of these two concepts embrace their electric powerplants and put raw emotion into the equation of the future with unique silhouettes, form factors, and solutions. Making personal expression more accessible and individualized is at the very heart of our strategy to grow the next generation of Harley-Davidson riders globally and is a key component in H-D’s vision of the future of urban mobility.

Leading the Electrification of Motorcycling
In 2018, the company announced its More Roads to Harley-Davidson accelerated plan for growth. The plan includes initiatives to deliver new products in additional motorcycle segments, create broader access, and strengthen the H-D dealer network. It also boldly proclaims that Harley-Davidson will lead the electrification of motorcycling. These two new concepts are manifestations of that vision, and alongside the production 2020 LiveWireTM motorcycle, point to a broad portfolio of electric two- wheelers designed to establish the company as the leader in the electrification of mobility over the next several years and inspire new riders with new ways to ride.

For more information and updates on Harley-Davidson’s electrified future, visit Harley-Davidson.com/Electric or the brand’s Facebook, Twitter or Instagram channels.

Monday, 28 January 2019 10:40 Published in Industry News