This all-time sales record was achieved thanks to a sales increase of 21 percent versus 2011, despite the industry trend of marginal growth. Each North American region achieved sales increases in 2012, with USA growing 21 percent, Canada 25 percent and Mexico 7 percent.
Ducati’s line of apparel and Ducati Performance accessories also registered new sales records, with a significant annual growth of 42 percent.
“Ducati’s new all-time sales record and the consistent growth in all North American markets confirm our customers’ extremely positive response to our products and marketing programs,” said Cristiano Silei, CEO of Ducati North America. “We are fully geared to continue this growth in 2013 with many highly-anticipated new products and our strongest dealer network to date.”
The largest and most diverse product offering in Ducati’s history continues to attract customers to the brand. Ducati’s flagship Superbike, the 1199 Panigale, saw impressive sales in its first months on the market and earned “Bike of the Year” honors by Motorcyclist magazine. The new Streetfighter 848 was awarded “Best Middleweight” by Cycle World magazine. The Monster family of motorcycles, Ducati’s highest selling model, celebrates this year its 20th Anniversary. The Diavel received “Best Cruiser” by Cycle World magazine and by MotorcycleUSA for the second-straight year.
New models for 2013 include the completely redesigned Hypermotard family as well as new versions that expand Ducati’s offering in the adventure-touring segment: the new flagship Granturismo which completes a totally refreshed Multistrada line-up, and the all new, more versatile, Diavel Strada and Hyperstrada.
-- Press Release from Ducati North America