The Pro Sport Bike class, won by Kenny Riedmann in 2015, will be sponsored by Liqui Moly in 2016. The Pro Sport Bike class, won by Kenny Riedmann in 2015, will be sponsored by Liqui Moly in 2016. Photo courtesy CSBK

Motovan and Liqui Moly Join Mopar Canadian Superbike Series

Written by  on Friday, 11 March 2016 17:39

For immediate Release | Friday, March 11, 2016 | Motovan Corporation, a Canadian distributor, exporter and manufacturer of motorcycle, motocross, ATV and snowmobile parts and accessories, will become a major partner in the Mopar Canadian Superbike Championship in 2016. Motovan has agreed to a two-year deal with the CSBK tour, becoming the official powersports partner of the national championship road racing series for the next two seasons. Mopar CSBK recently announced that the series’ feature races will be shown on TSN, The Sports Network, in 2016.

“This is a great opportunity for the CSBK Series and Motovan,” explained Motovan’s Marketing Project Leader David Bond. “We are motivated by new products and initiatives at Motovan, and we look forward to this kind of approach in our support of the Mopar CSBK Series. We’re defiantly focused on growth.”

Motovan will support a number of important new programs within the CSBK series, including a $30,000 retail fund aimed at supporting series products through contests, at-track giveaways and similar programs, associated and activated through social media, web and venue engagements.

One of the central elements of Motovan’s involvement will include Liqui Moly, the famed German company that focuses on oils, lubricants and additives. Liqui Moly Motorbike is exclusively distributed in Canada by Motovan. Liqui Moly becomes the title sponsor for the Pro Sport Bike class, allowing new focus on the middleweight DOT street-bike-based racing division.

Founded in Germany over 50 years ago, Liqui Moly is one of Europe’s leading brands of lubricants as well as fuel and oil additives.

For 2016, Liqui Moly Pro Sport Bike will get next day, flag-to-flag web video broadcast for all six events. As well, the year end points fund payout for the top finishers on the Pro Sport Bike tour will double to $13,000 thanks to the support of Motovan and Liqui Moly.

Kenny Riedmann will wear the No. 1 plate on his Kawasaki ZX-6R Ninja in Liqui Moly Pro Sport Bike in 2016, having earned the class crown aboard Triumph equipment the past two CSBK seasons.

Other products distributed by Motovan Corporation that will be utilized in the 2016 Mopar CSBK Series includes Drift cameras, a mainstay of the series’ video and television coverage. Other featured Motovan products include Ogio gear bags, Rockwell watches and Olympia clothing. Further releases will cover these programs.

“We’re all really excited to have Motovan on board,” said Colin Fraser, President of series owners Professional Motorsports Productions. “There are lots of good programs in the pipeline, and Motovan shares our goal: to continue to improve and develop the national championships.”

The 2016 Mopar CSBK National Series tour opens at fan-friendly Shannonville Motorsport Park, east of Belleville, ON, May 27-29.

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Graeme Jones

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