On February 25, 2015, Harley-Davidson announced that it was planning to align its Canadian business model with its strategy in the rest of the world, and that the Company would transition to a model of direct distribution to independently owned dealers in Canada by July 31, 2017, when the Company's current agreement with Deeley Harley-Davidson® Canada ends. Both companies were also in discussions about a possible agreement to move up the transition in Canadian operations to the third quarter of this year.
"Deeley Harley-Davidson Canada will continue to operate business as usual and will maintain the high level of support for the Canadian network of Harley-Davidson Retailers until the opening of the new subsidiary, Harley‑Davidson Canada, on or about August 4, 2015," said Don James, Chairman & Chief Executive Officer, Deeley Harley-Davidson® Canada.
For more than 40 years Deeley Harley-Davidson® Canada has been the exclusive distributor of Harley‑Davidson® products and services in Canada. Over this time, the entire Retailer network has worked diligently to make Canada one of the largest international markets for Harley-Davidson.
Together with Harley-Davidson, Deeley Harley-Davidson® Canada is committed to a smooth transition with shared goals to make the transition seamless to ensure that Customers in Canada continue to enjoy an outstanding Harley‑Davidson® product, service, and support experience.
About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario. Visit Harley-Davidson's website h-d.com
SOURCE Deeley Harley-Davidson Canada
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