Ottawa is Canada's fourth largest city and one of the 10 most congested cities in the country. The number of cyclists and motorcyclists sharing the city's streets and roadways is increasing dramatically as people turn to alternative modes of transportation. When cyclists are involved in an accident, what is done by those first on the scene can be a matter of life or death.
"This partnership with Safer Roads Ottawa is a significant springboard for us right here in our hometown," said Steve Reed, president of Medical Data Carrier (MDC). "We were able to develop this product thanks, in part, to Invest Ottawa, the city's economic development agency. It played a critical role in helping us with guidance and mentoring. This additional support from the city is icing on the cake."
Invest Ottawa president and CEO Bruce Lazenby said MDC is an excellent example of the innovative and entrepreneurial spirit behind hundreds of Ottawa-based companies.
"Invest Ottawa has an excellent record of spotting winning talent and of nurturing the creative genius of Ottawa's innovators and entrepreneurs," said Lazenby. "In the case of MDC, we have a local company that's come up with a solution that could be a game-changer for cyclists, firefighters and anyone else who wears a helmet. It's great to see the MDC product at work here at home, and in communities around the world."
Inside the carrier, a two-sided, waterproof paper contains information on the wearer's identity, emergency contacts, medical history, blood type and pre-existing medical conditions—to assist first responders with crucial triage following an accident.
"It is always great to see local companies finding innovative, cost-effective solutions to help make our community even safer," said Ottawa Mayor Jim Watson.