Deeley Harley-Davidson Canada to showcase PROJECT RUSHMORE this weekend at The Motorcycle Show - Toronto

Deeley Harley-Davidson Canada to showcase PROJECT RUSHMORE this weekend at The Motorcycle Show - Toronto

Written by  on Tuesday, 18 February 2014 12:01
CONCORD, Ontario (February 18, 2014) – Deeley Harley-Davidson® Canada and participating authorized Canadian Harley-Davidson® Retailers are excited to share PROJECT RUSHMORE, the largest-scale new model launch in the 110-year history of the Harley-Davidson Motor Company. Visit the Harley-Davidson® booth at The Motorcycle Show in Toronto at the Direct Energy Centre, Exhibition Place, February 21-23, 2014, to feel the rush and experience the new project everyone is talking about.

Building on the technological foundation that keeps Harley-Davidson at the top of the Touring motorcycle segment are eight new models for 2014. All feature Project RUSHMORE enhancements – from improved power and braking performance and enhanced rider ergonomics, to dramatic style updates that redefine the rider’s experience.

New models include:

Road King®, Street Glide®, Street Glide® Special, Electra Glide® Ultra Classic®, Ultra Limited, Tri Glide™ Ultra, (CVO™) Ultra Limited, and CVO™ Road King®. Not only can attendees see many of the 2014 models, they can saddle up and enjoy the full Project RUSHMORE experience.

What is Driving the Project RUSHMORE Experience?

Project RUSHMORE is the result of an entirely new way to produce motorcycles. Across the full development process, Harley-Davidson listened and responded like never before, creating innovations and technology enhancements based on the ideas and dreams of real riders today. Those enhancements slot into four Customer-defined categories:

Control: Project RUSHMORE bikes pass faster, stop quicker, and see farther at night, inspiring rider confidence. Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New colour-screen Boom!™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation, and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 per cent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and function of many components are improved – reshaped Tour-Pak® luggage and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast-aluminum wheels, and intuitive hand control switches.

Additional headlines from the 2014 Harley-Davidson® lineup include the re-styled Fat Bob® model, the availability of anti-lock brakes on all five 2014 Sportster® models, and the continuation of H-D1™ Factory Customization.

On the heels of our recent international announcement, Harley-Davidson will also be showcasing our highly anticipated Street™ 750 model – a model designed for young urban riders around the world. It is a bike you have to see to believe.

All models are available under the Harley-Davidson Financial Services special promotion that has been held over at 4.99 per cent financing.


Must-See Show Highlights

Customization Corner: Featuring the H-D1™ Bike Builder, where you can make it your own from the seat to the windscreen and everything in between; the Fit Shop, where the Harley-Davidson® team makes adjustments to enhance comfort, function, and rider confidence; and the Parts & Accessories area that is outfitted with all of the fine-tuning accessories necessary to create a dream ride, including new LED lighting and more.

Genuine Merchandise Section: Featuring Triple Vent System™ (TVS) technology that makes motorcyclists cooler, literally, with an enhanced air management system; Black Label Harley-Davidson® MotorClothes® apparel featuring a slim fit; and the Pink Label clothing line, supporting Rethink Breast Cancer.

She Rides Night: Harley-Davidson welcomes all lady riders on Friday, January 10. Riders experience a unique interactive bike lift demonstration, empowering them to be prepared for any situation the road may present. They can have their photo taken on an H-D® motorcycle and enter for a chance to win one of four General Merchandise specialty items.

Win, with the Share Your Experience Contest from Harley-Davidson

While show attendees are experiencing the Harley-Davidson® booth, they will be encouraged to capture their interaction and Share Your Experience with a photo to post on Facebook, Twitter, and Instagram for a chance to win a $1,000 Harley-Davidson® gift card. Full Share Your Experience contest details are available at the Harley-Davidson® booth.

-- From Deeley Harley-Davidson Canada


Graeme Jones

/ This email address is being protected from spambots. You need JavaScript enabled to view it.

back to top